SPOTTING NEW BUSINESS OPPORTUNITY

1. There always is a market for #2 or even #3. Any market segment that does not have a clear #2 or #3 is a safe bet for starting a new business.
2. Since customers are different, it is obvious that this variation creates different levels of satisfaction with the same offering. Locating such a dissatisfaction is a good source for market entry.
3. Different customers come to market differently and these variations can be exploited. 
4. Different Value for Money points in the market also offer opportunities.
5. Any competitor is a source of inspiration : choose whom you want to attack